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““THOSE WHO CREATE FOCUS BUILD A BRIDGE BETWEEN REALITY AND DREAMS.””
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““FOCUSING DOESN’T MEAN HITTING THE BULLSEYE. FOCUSING IS HITTING THE DIRECTION.””
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““WE NEED FOCUS BECAUSE WE ARE BEINGS WITH INFINITE POSSIBILITIES OF CHOICES AND FINITE CAPACITY OF ACHIEVEMENT.””
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THE CRIAFOCO

CRIAFOCO was born out of the insistent, repetitive and deliberate practice of its author, who over the last 20 years has been developing and using a method to CREATE FOCUS and establish the path to get there. The project consists of a book and the CRIAFOCO app.

CRIAFOCO is the method, the practical guide in which any person who receives too much information and has little or no direction can establish FOCUS and create a step-by-step process to achieve it. The author guarantees: those who wish to win, CREATE FOCUS!

The CRIAFOCO APP will be simple and practical, “hiding” the dense and technical methodological content that exists underneath it. Once it is made available, it can be downloaded for free and used by those connected to their smartphones, by housewives, by entrepreneurs or executives, to establish a given FOCUS or even to design their LIFE PROJECT.

ABOUT THE AUTHOR

A dreamy black poor country boy, Isaias discovered the Art of Focusing early on. At the age of 7 and loving candy, he created his first venture: he’d pick castor beans near a river and gave them to his father to sell at the market and buy candy. He shined shoes and carried shopping baskets at by the age of 12 he was running a small grocery store at the market. He learned how to buy, sell, pay, promote products and please customers by doing it. He became excited with the work and dropped out of school.

He holds a degree in Economics from PUC Minas and specialized in Systems from UFMG and in Business from FGV. He became an expert in Creativity from Buffalo State College, USA. He has a vast educational background that includes almost one hundred certificates, including college degrees, MBA’s and extension courses in Brazil and abroad.

Isaias is co-founder of the Creativity and Development Institute (CRIAR) and is a member of the Creative Education Foundation (USA) and is proud that he has visited 34 countries in several continents. Over the last 20 years he has used a method to CREATE FOCUS in his companies and to establish the path to achieve it. His businesses and achievements grow, ALWAYS!

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