Don’t fool yourself! We will not provide a magic formula here for you, to have your focus in the palm of your hand or in a snap of your fingers. That would be misleading. What you’ll find here is a little of a method to sharpen your own tools, but building your focus is something personal and non-transferable. Only you can do it and no one else. And you will have to do the heavy work! It’s something for those who like challenges and hate ready-made solutions.
The good news is that if you learn how to use the best of your intelligence as a tool, you will go farther. The first step is to understand how creativity takes place on the mental plane, how the brain creates. Understanding this is the key so we can create. Without restlessness, there is no creation. The creative process starts there.
RESTLESSNESS – THE FIRST STEP. There are plenty of reasons to be restless besides crises. Those in the know say that we aren’t in times of change, but in a change of once upon a time. Take a look:
Once upon a time there was an economy … The market is global now. Production takes place in global chains. New consumers buy and consume differently, have a new way of relating to the product – they want to have experiences rather than just consuming. A new business game is established. The internet democratizes the promotion and access to products and also reveals the pain and restlessness of each person. Only those who perceives and reacts first and uses intelligence better in the right direction will stay in the game.
Once upon a time there was a type of technology… Those who snooze in their comfort zone, “lying in a splendid cradle”, will be left behind! If your strategic differential is technology, beware! Technology is becoming cheaper, more available, and lasts for a short time. Your competitors come up with something new that will thrill their customers, if he hasn’t already done so with an overnight click. As a company, those who can attract and retain intelligence will win. As a user, it’s senseless. Every day there’s a new version, a new algorithm, a new option. Those who discover and uses the new features better, moves forward and the others are…
Once upon a time there was a school … Without blaming schools or educators, the fact is that traditional schools haven’t been able to deliver what this new generation is demanding. There is an abyss of incomprehension. They insist on a ready-made dish when the demand is to build, in a collaborative manner, a buffet. There is no time to learn and teach … It is essential to develop fast the art of facilitating learning. Each person is discovering sooner what they do best. Individual and specific focus.
Knowledge in general is a click away from everyone. What truly makes the difference is precisely what we don’t learn: the methodical use of intelligence as a tool. And perhaps, because of this, there’s so much restlessness. They aren’t outside, but in our heads. They’re bothersome, but this isn’t a bad thing. It’s a good thing because it boosts the creative process.
Better than expressing regret is knowing that there’s a different attitude now. Instead of using tools with intelligence, it’s time to use intelligence as a tool. See step 2 how to prepare!
